It is possible to combine SEO and social media. These two strategies should be integrated into a digital marketing strategy. Let’s take, for example, a Shopify store. You don’t know how to get Spotify followers. To drive organic traffic to your website, you can use SEO or social media.
Start by creating SEO-friendly content for your website. Include a giveaway. You can share the details of your giveaway on social media and invite people to sign up for your site. This will increase the likelihood of your site being discovered by new audiences and may even improve your search engine ranking.
What other ways can social media and SEO work together?
1. Optimize Your Social Media Profiles
Your social media accounts should be extensions of your website. You should optimize any social media profiles that you have for search by adding keywords and hashtags as well as a link back to your website. Fill in any relevant information that the reader might be searching for, including your contact details and business name. A quality profile photo should be added to your bio.
2. Use keywords
Many marketers place keywords on their websites, but neglect to include the same strategy in social media content. To increase your reach, use relevant keywords when creating content for your social media sites.
3. Share Buttons
Your website’s share buttons can increase traffic from social media sites. Place social media sharing buttons strategically at the top of your webpage or in the sidebars. This will encourage your audience share your content.
Add quality CTAs in your social media posts to encourage readers to visit your blog or website. Make sure your CTAs are personal and offer compelling reasons for your audience to visit your site.
4. Quality Content
To get more people to share and read your content, you will need to create unique content. High quality content can increase social media reach, and communicate value to search engines.
You may also get high-quality backlinks from influential websites and influencers if you have good content. Images can help you rank higher in image search. Also, images that are visually appealing can help increase social media traffic.
5. Social Media as a Valuable Measurement Tool
Social media can help to understand what type of content is being sought by your audience. Your audience will also help you understand them better by how they interact with your content. You can use engagement metrics like clicks, shares and comments to gauge what type of content your audience is interested in and which keyword phrases they are using.
You can also look at the success rates of different social media channels to determine which ones give you the best results. These metrics won’t help with search rankings but they will help you focus on the content that is important. You can see that SEO and social media can be combined to help your business in these ways:
Improved interactions Using social media to get instant feedback can help you measure the effectiveness of your keywords and content.
Search volume growth People who like your content on social media will search for it, which leads to higher search volume growth.
Quality backlinks – Quality backlinks can be obtained from influencers and online forums by sharing high quality content on social media.
Gaining a better understanding of your target audience – How many people engage with your posts on social media can help you to plan your SEO strategy. You can see which keywords get the most attention and what content attracts more discussion.
Increased brand awareness Including social media into your SEO strategy can help increase brand recognition and credibility.
Social media and SEO can both work together to achieve the same goals. You should now be able to use both of these strategies to grow your company.