Everyone knows 2020 was a terrible year for business. We’ve seen the highest level of unemployment in recent years due to the COVID-19 pandemic which broke out in early spring.
Most businesses consider the pandemic a mandatory event. Everyone expects that the trend will continue in the digital direction by 2021. Because it is the post-pandemic era, everyone believes 2021 will bring about significant changes in the business sector. One in five businesses saw five years worth of digital transformation in just six months in 2020 due to the global lockdown. Companies will continue to search for ways of strengthening their online presence in 2021. Because a strategy that worked in 2019 is no longer relevant in 2019, brands are constantly testing new strategies to help them grow.
Here’s how experts expect business growth strategies will change in 2021.
20% of companies plan to create digital divisions
In the coming months, digital marketing will be the key to customer value. Twenty percent of global brands will join John Deere and Siemens in adopting and integrating data-driven solutions, artificial Intelligence, and software in their operations. To achieve their growth goals, some will partner with a digital marketing agency. To meet market requirements, at least 30% of global companies should have a digital product by the end of next year.
According to research, the majority of buyers check online reviews before purchasing. They need to ensure they are getting the most value for their money because of the pandemic. 92% of buyers will not purchase a product if they don’t find any reviews. This is because customers feel more confident buying products and services if they can find positive reviews about the brand.
In 2021, organizations will continue using social media platforms such as Instagram, Twitter and Facebook to solicit feedback about their services. They can build a strong online presence by staying in touch with their customers, which helps to grow their reputation.
In 2022, cloud-first marketing strategies will dominate the world of marketing
Companies are now forced to embrace innovation through business networks. It is predicted that 50% of companies will make cloud-centric transformation their top priority by migrating all operations and critical data to the cloud.
It can be difficult for companies who have never used cloud technology before to coordinate their internal and external strategies, while still keeping the cloud-first strategy in mind. The cloud is the platform that brands can use to increase their competitive edge. Gartner’s study found that cloud services worldwide will increase by 80% and reach $331 billion revenue in 2022. Gartner predicts that 30% of technology providers will switch from a cloud-first strategy to a cloud only strategy by the end of spring. Cloud storage is cost-effective and efficient. It can also be scalable and secured. Cloud-based strategies can help businesses plan for the future.
Internet users can easily locate buy buttons
2021 will be the year that organizations try out different sales methods to find the best one. They will try all possible sales channels until they find the best one. They won’t make a choice between their online shop and Facebook shop. However, they will try to sell through as many channels as possible to reach as many customers as possible.
2020 has seen a decrease in the number jobs and consequently the number buyers. Many brands compete for attention from a small group of customers. They need to be distinctive to attract leads. Integration of virtual reality, Augmented Reality, Deep Personalization and other business growth strategies is a way to grab attention.
Digital content provides value
Digital marketing is more than just selling products and services. It also builds trust and a positive brand image. The primary goal of any organization has been to establish a long-term relationship and listen to their customers. Sales follow when the target audience trusts the company, and they recommend it to others. How can brands create a positive relationship with clients in this current scenario?
To attract their attention, you must create value for them. They can also educate their customers about the benefits and draw their attention to their products and offer tips and solutions. Companies will be more likely to use their social media profiles and blogs in 2021 to compare products and provide information on the latest developments in the industry. They also want to get feedback. Clients will be attracted to companies that provide credible information.
Brands that continue to push sales and promote their products will lose clients. A company that displays its products but does not offer real value is unlikely to be liked by buyers.
DOP replaces ERP, and triggers platform innovation
Let’s say I asked you which trend was most popular in 2020. You’ll likely name digital operational platforms (also known as DOP) because they combine multiple back office business tools into one solution. We expect to see greater DOP adoption in 2021 by organizations who want to be different.
DOP will use the most recent tech advances to become ecosystem-oriented and designed according to industry needs. Artificial intelligence is a dominant force in the digital marketplace. Although AI-based marketing tools were available before the COVID-19 pandemics, the lockdown forced companies to investigate their potential benefits. AI can identify patterns in customer behavior that brands can use to develop personalized marketing strategies. Although humans can analyze the majority of customer data, the volume is so large that it’s nearly impossible for businesses to verify it effectively. Artificial intelligence can analyze any data volume and produce predictions and reports.
A successful business growth strategy does not require a receipt. However, in 2021 businesses will try new tactics that they haven’t used before.