Digital Marketing

How a cloud data warehouse can help build a data-driven culture

Every enterprise needs data. This includes sales and marketing, which gain a better understanding about the customer journey, finance and finance teams that run forecasts and logistics, which enable an integrated supply chain and post-sales support to ensure effective customer service.

Customer data is the only way to make your enterprise customer-centric. It will not be possible without customer data driving your marketing messaging, product development and purchase journey. Data is essential for identifying emerging trends, spotting potential risks, and taking steps in order to mitigate them and seize them. You also need data to understand the market and to position your company to be ahead.

It’s not enough to just use data as another tool to run a data-powered business. It’s not easy to create a data-driven culture where every strategy is based on data insights.

Research has shown that 96% of companies have seen success with data and AI initiatives. However, only 24% have implemented data-driven cultures. Although it is well-known that business leaders are key to implementing a data-driven culture and need support, even these individuals still need the right tools. Here are some ways a cloud data warehouse could help you on your way.

Quality data is essential

Since long before big data was invented, the mantra “garbage in, trash out” has been a constant refrain. Cloud data warehouses are the latest tool to help fight for high quality data. Cloud data warehouses can have integrations that pull data from multiple sources, and then collect it all in one central location.

Automated, integrated data collection reduces the risk of human errors creeping in, cuts down on the time it takes to locate it, so leaders can spend more of their time analyzing meaningful insights that help drive better decision-making and less time checking data integrity. You can increase the reliability and quality of your data by ensuring that all data is in the same format.

Spread data insights around generously

Although a data-driven culture may start at the top, it must be shared with all managers and stakeholders to ensure it succeeds. The cloud data warehouse can scale up quickly if you ask it. This means that there is no need to limit how many users are allowed to keep the system from becoming overwhelming.

A cloud data warehouse is a central data storage point that allows all departments to access data-driven insights. Cloud data warehouses are not intended to be a place where everyone has their own data. They encourage collaboration and sharing of information among departments, which in turn promotes a culture of data-driven culture. You can visualize the data in your cloud warehouse using managed Kibana to unlock many insights that are otherwise unavailable to your Dev or Ops teams. A Kibana demo is a great way to help your technicians get the insight they need to improve their work.

Data insights can be made more accessible by the public

There are no gatekeepers in a data-driven culture. All your employees should be able and willing to use data-driven insights to make predictions and provide input without the need to consult data scientists.

You’ll have a serious problem if only a few analysts and data scientists are skilled in using your analytics tools. If it takes so long to receive an answer, many employees might just not bother to send a query.

A good cloud data warehouse can be integrated with most business intelligence (BI), machine learning (ML), and deep learning (DL), tools. Make sure they are easy to use and intuitive so employees can get insights and predictions for themselves without having to wait for a DS expert to do it for them.

Keep your queries moving at high speeds

Your enterprise must keep up with the changing market trends and consumer needs. If the insights it generates are not current, a data-driven culture will be of no use. Sometimes “out of date” can happen in as little as a few hours. The most tedious tasks, such as selecting, visualizing and interpreting data, are automated with a cloud data warehouse. This reduces the time taken to do these tasks, which can be time-consuming.

Cloud data warehouses make it simple to update databases or switch out tools. This allows you to refresh your data whenever you feel it is necessary. Cloud data warehouses streamline data processing to ensure that queries get fast answers and your entire organization has a current understanding of market trends, customer preferences, and markets.

Benefit from advanced analytics

The harsh truth is that simple analytics won’t do the trick anymore. To extract the most value from large data sets, in a data-driven culture, artificial intelligence (AI), machine learning (ML), DL and neural frameworks are required.

Cloud data warehouses can be used to support ad-hoc analytics, high-performance analytics, semi-structured analytics at scale, and traditional reporting and dashboards. This allows your company to dive into data from all angles.

You can create a data-driven culture with the right tools

Future-proofing your company requires a data driven culture. This must come from the top. A cloud data warehouse can help business leaders ensure data quality, advanced analytics tools and data insights are easily accessible to all employees, quick responses to queries, and that everyone is working together to promote a data-driven culture throughout the organization.

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